Personal opinion on all things eCommerce from Kieran Clinton-Tarestad - eCommerce geek and strategist, ex-accountant, ducati rider, volvo driver, surfer, wii master and yes man
Last week I posted twice on the Pod1 blog.
The first was a photo I took while out for Brunch in Angel for a travel agent with offline advertising claiming to be “No 1 in Google.”
Not too relevant to ecommerce but it generated the most amount of comments the Pod1 blog has seen, and I [...]
My latest Pod1 blog post was about the factors you can influence in paid search and how you need to ensure you are on top of your game when starting out in paid search
Bring your ‘A’ game to paid search
End of the Google Love Affair?
The world moves not in incremental changes but in leaps and it seems no more so than in eCommerce. The rise of Google from a start up of 1998 to where it is now is a perfect example of this. This rise has given Google it’s current monopoly position, driven [...]
Availability by pageview should be a KPI for any ecommerce site to measure true lost demand. This is a step on the way to being able to do it in Google Analytics
When you aggregate CPCs you change the rules of the game compared to how you do business with Google. Aggregation of publishers disconnects the joint value partnership that works well when dealing with one publisher and therefore requires a different approach.
Is conversion really a KPI? The key challenge is interpreting the data and understanding it and there is more than one occasion where the Maths appears to play tricks.
I’ve been frustrated for a while by the ‘last click wins’ method of attributing a sale. We know customers are only increasing the number of touch points they have with a brand yet we are still rewarding only the last click. It’s the equivalent of only paying a striker in your football team.
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The Internet should be the best example of an efficient market with transparent pricing. In my opinion Voucher codes are making it more like a Moroccan Souq Market.
With eCommerce growing up and ROI seemingly clearer Affiliates need to move with the times. A couple are giving the industry as a whole a bad name. Here is an open letter to Affiliates I wrote.